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Virtual Reality – The Future Of Media Or Just A Passing Trend?

Forbes Agency Council



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published an interesting feature about Virtual Reality. 11  members talk about whether they see VR as just a trend or as the future of advertising and media!

1. VR Is Here To Stay 

VR is something that’s not a trend as much as it is another channel for media. Viewing content with or without being tethered to a computer is vastly different, as are the experiences that are possible. VR is already molding certain industries like gaming and real estate, as well as immersive experiences like diving in reefs that some would never have the chance to do in real life. – ,

2. Social Media Was Once Believed To Be Just A Trend, Too

Think back 10 years ago; no one was sure if social media would stick. VR is another new communications avenue and type of media, just like social media was not too long ago. VR is “communications” blossoming, and it will be used as an effective tool for reaching customers in a more dynamic way. – ,

3. VR Is The Future, Though Perhaps Not In Its Current Form

I am of the opinion that virtual reality is the future, just not necessarily in its current form. As with all new significant innovations, it can take time for mass product-market fit to occur and at the point it does, adoption occurs at a rapid pace. The potential for fully immersive ad experiences is exciting but will require significant consideration for user experience and quality of ads. – ,

4. VR Is The Evolution Of Communication

From newspaper to radio to TV to computers, the evolution of communication has now brought us VR. While it can’t be guaranteed as a medium forever, it is the next step in consuming media. Virtual reality allows media consumers to submerge the senses, drowning out the rest of the world, eliminating distractions and magnifying the experience. – ,

5. VR Could Be The Future — If People Invest In It

I have a reality headset (the HTC Vive) and if you have ever used one, you know it is amazing. The issue is the mass perception that virtual reality is still in its infancy, and at it’s worst, is a toy. Until you can break the mental block that this is a real tool that can be used to promote a product or brand, it will be a difficult sell. Be the person that breaks that perception and win in VR. – ,

6. We Haven’t Seen VR’s Potential Yet

Marketing today requires heavy engagement and consumers’ expectations are high. The virtual reality phenomenon is more than just a trend, it’s an opportunity for unique interaction and gamification on a new level of engagement. – ,

7. VR Is A New Media Channel

Virtual reality is more than a trend, but it’s not necessarily going to replace the other media channels. VR will be more effective in certain industries than others, but once it is affordable and cost-effective for companies to use, VR will explode and offer a truly interactive experience that will be more exciting and interesting to consumers compared to current “interactive” channels. – ,

8. VR Is Overrated

I’m a strong believer that virtual reality is overrated, as it has limited applications outside of very specific industries. Industries like gaming and medical training are likely to see a boom from VR, while other industries such as food service, retail and finance with have limited to no applicability of VR. Much like Google Glass and 3-D television, the buzz will eventually die down. – ,

9. Augmented Reality And Mixed Reality Will Be The Future Of Media

While I’m a huge fan of virtual reality, I believe that its mass adoption is still quite a ways off. The realities that will shape advertising and media most over the next five years are augmented reality and mixed reality, where we bear witness to the merging of the physical and virtual worlds. Snapchat’s recent launch of Spectacles is only one example of this technology in action. – ,

10. VR Will Enhance, Not Replace, Traditional Media

VR’s immersive story worlds allow for the kind of interactive participation that can increase engagement but requires more energy of their audience. The “single-frame” storytelling that conventional media provides will always maintain an audience more interested in consuming than creating a story. Look at TV and books: One’s better to kick back to, the other for jump-starting your own creativity. – ,

11. Generell entsteht ein spannungsverhältnis zwischen unkontrollierten marktkräften und den anforderungen eines gesellschafts- facharbeit schreiben lassen und demokratieverträglichen journalismus. Access To VR Gear Will Keep It As A Trend

Virtual reality will simply not take on a broad appeal to be the future of advertising. It will be a trend, although a really cool trend that evolves. Why? Access to the gear and overall penetration rate in the population is still too low to be considered the future. In the future, we will probably have augmented reality, where we have personal ads a la Minority Report. That is the future. – ,

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