© Frieke Janssens, text by Jens Matthies
As people drink, they lose their self control and self consciousness, their primal instincts appear, and they become more like animals. For her latest mind bending work ANIMALCOHOLICS, Frieke Janssens, as in her famous Smoking Kids series, tackles addiction and social changes. This time, she reflects on alcohol as a socially accepted drug and its position in modern society, creating a large, surrealist panorama in which she takes alcohol out of its human context, capturing imagined animals in a state of intoxication that one might see in a bar. Do animals need an escape as humans do?
In the past two decades, has built a solid reputation in staged photography. Her work is characterized by a precise staging, along with an impeccable command of the technique and a perfect finish. Janssens’ visual language is both surprising, playful and reveals a great sense of humor. Her patient devotion results in narrative scenes that often evince a tension. Many communication and advertising agencies call upon her refreshing, original ideas for the production of covers, posters and adverts. Aside from her commissioned work, her personal oeuvre has also gained worldwide interest. Follow her on or !
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