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A distinct brand language

Leta Sobierajski & Scottie Cameron

23.09.2016


CATEGORIES

Advertising
Collage
Design
Digital
Fashion
Food
Illustration
Life
Mixed Media
Photography
Still Life
Technology
Visual Identity

Le Turtle is a French new-wave restaurant (New York). Sitting cool on the corner of Chrystie and Rivington streets, the 18-table restaurant is bathed in neon lights, draped in pink velvet and Horween leather, and set to a soundtrack of French hip-hop. The waitstaff is costumed in baggy, steel-gray prison jumpsuits which weave back and forth behind the two-way mirrors and travertine bar.

Taking notes from psychedelic symbology and visual occult, Leta Sobierajski & Wade Jeffree sighted references such as ‘The Holy Mountain’ by Alejandro Jodorowsky, the paintings of Victor Vasarely, the architectural notes of Carlo Scarpa, and Sol Lewitt in order to help us realize our vision for Le Turtle. Sobierajski & Jeffree put a strong emphasis on raw materials as well as angles and curves to create a distinct brand language for the restaurant. (www.leturtle.fr)

Visual Trends Now By Icons and Kings leturtle_collateral_01_1200 leturtle_interior_01_1200 leturtle_menu_1200 leturtle_restaurant_04_1200 matchbook_1200 leturtle_restaurant_05_1200 le_turtle_type_01-01_13_1200 leturtle_05_07_1200

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