A distinct brand language
Leta Sobierajski & Scottie Cameron
© Leta Sobierajski & Wade Jeffree
Le Turtle is a French new-wave restaurant (New York). Sitting cool on the corner of Chrystie and Rivington streets, the 18-table restaurant is bathed in neon lights, draped in pink velvet and Horween leather, and set to a soundtrack of French hip-hop. The waitstaff is costumed in baggy, steel-gray prison jumpsuits which weave back and forth behind the two-way mirrors and travertine bar.
Taking notes from psychedelic symbology and visual occult, Leta Sobierajski & Wade Jeffree sighted references such as ‘The Holy Mountain’ by Alejandro Jodorowsky, the paintings of Victor Vasarely, the architectural notes of Carlo Scarpa, and Sol Lewitt in order to help us realize our vision for Le Turtle. Sobierajski & Jeffree put a strong emphasis on raw materials as well as angles and curves to create a distinct brand language for the restaurant. (www.leturtle.fr)